Dear creative genius,

Welcome to the 3rd edition of the MIXX Awards Europe. We need your cases and campaigns to make it a successful edition.

First, the MIXX Awards Europe in a nutshell.

It will be an evening where more than 500 international professionals and marketeers celebrate and recognize the excellence in creative and effective digital and interactive campaigns from all over Europe.

This year we have 7 categories:

Brand Awareness and Positioning
Any campaign with the primary objective of driving awareness of a brand or brand attributes.

Direct Response
Any campaign with the primary objective of driving direct response, such as promotions, sales, conversions or trials.

Lead Generation
Any campaign with the primary objective of generating prospective customers by gathering information from prospects or current customers in order to qualify and score the opportunity for future follow up.

Best Brand/Product Launch
Any campaign with the primary objective of introducing a new brand, product or service into the marketplace. Line extensions are not considered as a 'new product'.

Experimental and Innovative campaign
Campaign featuring unconventional, new or groundbreaking techniques to market a service or product.

Cross-Media Integration
Any predominately digital campaign driving an exceptional user experience through superior integration of on and offline media.

Best Mobile Platform or App
Any piece of mobile media, including, but not limited to, branded apps, in-app advertising, mobile display, SMS and mobile streaming video advertising.

 
All agencies that won an award in an election that recognizes the best of interactive and digital marketing, can enter that campaign into the MIXX Awards Europe.

Deadline case submissions: Tuesday 1st May at 8.00pm. (CET)

Attendees of the MIXX Awards Ceremony will receive a booklet with all the campaigns that have been submitted.

MIXX Awards Europe is part of Interact Congress, only attendees can join the MIXX Awards ceremony, on the 30th May in Barcelona.